Tackling rural poverty, together

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Rachida Izelfanane from Morocco was born in France and studied there. After her economics degree in Nantes the 32 year old now runs her own company. She presses fig oil and sells it to cosmetic firm in France, Belgium and Switzerland. The company is a growing business. But Rachida is more than a business woman. Her ambitions include encouraging the women of her region to lead their own businesses.

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In Bosnia Milena Nikolić is trying to build a future for her generation. She was born in Srebrenica, a place once known for its mineral springs and silver mines. Today the place is notorious as the scene of a massacre of 8000 Bosnian Muslims by Serb paramilitaries. Milena became a social worker, runs a youth club in her home town and tries to persuade young people not to leave. She believes the economic independence of Srebrenica can best be achieved through green tourism and organic farming.

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Prosper Nambaya from Tanzania has already achieved much in his career. After studying business administration in England, he now works for a development bank in the capital Dar es Salaam. Six months ago, he bought a farm on the principle: ’don't talk, act’. His aim is to promote rural development. Prosper plans to cultivate land that has lain idle on his farm and offer people jobs. He says that if others follow his example, the area should have a flourishing future.

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Fabian Blöchl lives in Lower Lusatia, a region with little local industry and few job opportunities. Most of the young people find work elsewhere and leave. Only the old remain. Fabian wants to stop this trend. He is 22 and has studied agriculture. The agriculture business is an important part of the economy here. The ambitious young ambassador is determined to make his family farm a future-oriented business along the way.