It is certain that agriculture and rural development constitute highly complex systems and need long-term support. With the rising importance of new actors such as private sector, the growing trade and climate change communities, each introducing new objectives, approaches and understanding, the calling for sustainability and universality posed by the SDGs presents additional challenge to the coordination amongst actors. A profound debate between all partners will be required to achieve joint action towards rural transformation and ultimately implementation of Agenda 2030. The Platform recognised the importance of sharing the experience with development partners gained in the agriculture and rural development field and of appraising the impact of the new global agenda on the member organisations’ modus operandi. The members agree that a higher level of donor coordination and exchange will be required to sustainably adapt to and address the complicated sustainable development agenda and the challenges to agriculture and rural development, if they want to achieve measurable positive development. The Platform’s Strategic Initiative Agenda 2030 addresses these new dimensions of development cooperation. The interconnection between the SDGs and the central role agriculture and rural areas will play in the implementation of the majority of goals exemplifies the need to define new pathways towards rural transformation considering job creation, trade with value chain development and inclusive agribusiness and new opportunities deriving from rapid urbanisation. However, not every development issue can be a policy priority, so the Platform is focusing on several political entry points that can directly contribute to a more comprehensive approach to sustainable development of the rural space, namely climate change, gender, land governance, inclusive agribusiness and trade and nutrition. With the cooperation with CAADP, members and partners are getting a direct insight into the needs and priorities of development partners.