The manual is intended to be used by development projects and public agencies with focus on markets that offer most opportunities for the poor. The manual is currently being revised and GIZ team used the opportunity to present one specific module from the new updated publication. The concept of business models was presented to the participants. The presenters discussed the methodology of differentiating the value chain map and analysis into business models. Using the tool of “business model canvas”, the guide aims to determine business viability, profitability of investment and especially in agriculture, establish the link to farm economics. Furthermore the business model analysis is used to shape socially responsible models of enterprises. The implementation of business models approach was showcased through two practical examples – attiéké production in Burkina Faso and white rice in Nigeria.