The Agri-SME Learning Collective (ASLC) has developed a new segmentation guide to help support organizations to tailor their services to the real needs of agri-businesses.
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Agri-SMEs need business development services that align with both their current capabilities and future ambitions. A new guidance note encourages segmentation as a core strategy to improve business outcomes – for both agri-enterprises and the BDS/TA providers that support them.Â
Why business development providers should read this guide:
- Learn how to segment agri-SMEs into basic, proficient, and advanced categories using practical criteria.
- Discover which management system upgrades can boost financial viability, unlock sales-led growth, create jobs, and increase access to finance.
- Identify product development and market access improvements that enhance farmer livelihoods, drive business growth, and increase willingness to invest in BDS/TA support.
